Usually, when a corporation or any business has a name change the reason is to attract and increase business and, in our case, I do not see our membership numbers climbing to anywhere near where they were in the past.

Casino Chip and Gaming Token Collectors Coub instantly tells a passerby who we are and what we do and there is no wondering by that passerby if they have any interest, especially if they have some casino chips and were not aware that some folks collect them and, everything else casino related falls into place once they explore... The term Chip/Token attracts, instantly. Why step away from that ?