I can still hear the jingle from the Lucky Strike cigarette radio ads in the 1940's. LSMFT, Lucky Strike Means Fine Tobacco! And later, the auctioneer was part of TV ads in the 1950's.

Here's a note published in 1980 about the creator of the jingle:

"John R. Latham, former president of American Cigarette and Cigar Co. and creator of American Tobacco's 'Sold American!' radio jingle in the 1930s, died February 21 at his home in White Creek, N.Y. He was 72. Latham began his career at Young & Rubicam advertising agency in the late 1920s. upon graduation from Lehigh University. He became known as the Father of the Radio Jingle after he sold the idea of a tobacco auctioneer's voice in a commercial to American Tobacco's flamboyant chief executive, George Washington Hill. At one point in the 1930s, Lucky Strike was the nation's best-selling cigarette, achieving the honor by outselling R.J. Reynolds' Camel and Liggett & Myers' Chesterfield. Latham became president of American Cigarette and Cigar, an American Tobacco subsidiary, in 1938 and introduced Pall Mall, the first king size cigarette to be marketed nationally. During the Second World War, Latham was a Marine Corps major, assigned to the Office of War Information. After the war, he joined Curtis Publishing Co. as a sales executive and then returned to the tobacco business as advertising manager of Philip Morris. During the 1950s, he created the Philip Morris country music radio show, which toured the South and Middle West. He left the tobacco business for good in 1960, when he became senior vice president of a Warner Lambert Pharmaceutical Co. subsidiary. In later years, he was a securities broker in New York and at the time of his death was affiliated with the financial firm, R..L. Day Co." (Obituaries. Tobacco International, Apr. 4, 1980, p. 79.) His wife, Louise, worked in the creative department of J. Walter Thompson for 21 years.