Larry, I would consider the whole Toyota or Nissan managment style, marketing suave, high tech less dependent on labor, highly productive per unit of car produced, etc, and etc, I am sure that the foreign companies including Japanese cars make profits - what percent goes home to Japan after paying taxes and serving the community.

The foreign companies making profits here and bring home some or all of it - these men are highly trained and skilled managers trained in most American school probably, UK and elsewhere - this is the irony of it all - they benefited from Peter Drucker an international management consultant who gave seminars and lectures in Japan and who is also a leading management expert here in the US - I personally learned from him too. Which I can summarize in three words - "efficiency, economy and effectively".

Earlier I posted statistics on how many foreign students taking Ph.D. in the sciences in the US go back home and compete with the US, UK and others -another irony to me, now they are here in the midst of us competing in "our" own home ground - what can we do? Crying does not help. What that car dealer did is nothing but "marketing" his product in a difference traditional way - a novel way? Maybe?

I am sure there will be objections and negative comments on what I made above - the statements above so made in a brief way does not do justice to any sensitive topic like what is brought up by the ads and the comments from the other side of the world, which I definitely would not side but simply say: they got their points made.

Thank you for reading this far.

Leonidas