"Play till you lose" chips are worth approximately face value, since except for the casino win percentage, you can expect to get your money back. For example, in a BJ bet of $100, you can, on average, expect to get back about $97 if you are playing a typical game with no advantage from counting.
Single play chips are worth only about half face, on average.
What they are worth to a collector may be very different, as many NCV's are quite scarce and have a significant premium above what they were valued when playable.
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