Bob; I think that most reasonable people who read my post would understand that I was certainly NOT refering to "banner ads". I was speaking of the same large display ads up to full page that appear in the newspaper and club magazine hard copy pages. How many advertisers in the current issue of the club magazine do you think would take a banner ad in an "e-version" of the club magazine?

As for your "X" vs. "Y" response .... let me put it to you this way Bob. If I volunteered to be a Little League Coach .... I certainly don't expect to be asked to cut the grass before each game.
Somehow I get the feeling that you won't be able to resist turning that analogy around as well.