Yes, that is what it's all about. The thrill of acquisition. To walk into a casino and notice a new chip on the tables. To look through someone's trader book and see a chip you thought you had, but you realize it's a variation, and you have to have it. To get a chip in the mail you've wanted for a long time and couldn't find, like this beauty.

And it's also about sharing that love with others who love the same thing.