That reinforces my belief that it was more of a fancy restaurant than a casino, although it was licensed for 21, craps, slots, and keno. Billy Wilkerson was best known for owning and editing the entertainment daily The Hollywood Reporter, and for developing the Sunset Strip in LA between Hollywood and Beverly Hills, with three 1st class restaurant/clubs, the Trocadero, Ciro's, and the La Rue. They were extremely popular with the film celebrities of the day. My theory is that it was a relatively small restaurant with an even smaller casino attached, which helps account for the lack of surviving chips.