His price is reasonable. The picture is legible. Why does it bother you that he doesn't know exactly how to describe the chips in words, Robert? Many good items are placed on eBay without good descriptions, and are bought by buyers with more knowledge than the seller.
Puffery is common in almost all advertising, whether its in a magazine, newspaper, or on television. "This car BELONGS in your garage, tomorrow!!".
It's called the 'free market' <g>.
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