on closeup shots is using a camera that will not focus close enough to the lens to fill the frame with your subject. You either need to get a camera with 'macro' capability, or buy a macro lens for your camera. Of course, moving the camera while capturing the image will also blur the image, but most of the terrible photos you see in on-line auctions of chips or tokens were taken with a camera that is just incapable of focusing at close distance. Tending to confirm my speculation is the fact that the second leading example of terrible photos in auction is a shot of the chip waaaaay off in the distance so you can't identify it. In this case, the seller got as close as he could to focus on the chip but didn't crop the resulting pic so we can see the subject in a full frame.