We do the same to promote our Lottery Club (GLCS), serveral people have had numerous articles in newspapers all over the country for the past few years. The lastest is a short movie about collecting them.
Its called exposure, exposure, exposure Anything a member can do for their club is great, even if it by word of mouth. While I was in the hospital I hear one of the nurses talking about collecting autographed baseball cards and bidding on ebay.
I told him I collected casino chips (yes, turning stone casino chips), I think he was surprised of it and never hear of it. I didn't mention the lottery tickets though
With enough reading these articles you draw more and more club members, its not going to happen over nite.
My opinion and Have a nice day
Dave R-6620
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