the lettering spells out "casino"? That letter "C" sure looks more like a design than it does the letter "C". Perhaps the word up there begins with "ASI". Although it looks like an "A" follows, The tree leaves may be creating that look and instead a different letter might be there. What looks to be an "O" at the end just might be the same symbol (but reversed) that is at the beginning.

But then again, it might be "CASINO".

Jim