You're right Archie, with the net you can gauge how many people read a post. Major print publications do research much the same way on their readership. The major newspaper I work for has researchers determine the percentage of readers who read any part of every article in the issues of the paper which are being studied. It might surprise you how few readers read many articles in the newspaper despite the fact that half a million copies of each issue are sold. I have no doubt you'd find the same thing with the club magazine. You'd have to do an actual observational study to prove it though, for if you ask readers how much of a publication they read, they invariably overestimate. Almost everyone in the publishing industry agrees that the future lies online, and not in the well-loved, old-fashioned newspapers and magazines of the past. I guess my point is online posts should carry every bit as much weight to club leaders as snail mail letters or even letters to the club magazine.