Dominic,
Don't take this post as an insult but rather take it as a learning lesson.

Your pricing is still WAY out of line even after your changes. The Playboy chip at most brings in $20-25 and that's in pristine condition. Your starting bid is more than fair on this chip. However with a reserve it probably won't move.

The Brighton chip is worn and dirty. At best it's worth $15. Your starting bid of $30 is WAY out of line not to mention there is also a reserve on this chip so $30 won't buy it. Also note that while it's a little harder to get than most AC chips it's not that rare.

As far as the $5 Sands Epic buffet chips with a starting bid of $10 per chip they are already out of line before you factor in the reserve price on them as well. Note that a previous poster said he got one of those at face value.

If you really want to sell these chips lower your starting bids and get rid of the reserve prices. Start your auction at the price you want for the chips. Most people won't waste their time with bidding on auctions that have reserve prices, especially when it's only a $10-15 item to begin with.

Also note that the shipping calulator on your page is giving some absurly high prices to ship a chip. Shipping a chip costs less than $1 even after factoring in the cost of packing materials. It's showing $7.09 to ship this to my zip code. Totally unacceptable to any chip collector.