What's misleading? The chip set actually says "Cleopatra River Boat Casino" on it. It's not like the seller is trying to get a price approaching "face value" marked on the chips. To get a set of these 5 pretty Chipco chips for this price, postage included, sounds like a fair price. The seller's cost is probably $5+, so he's making $1 per chip profit.

If I didn't already have a set, I wouldn't have a problem paying this amount for them. Same for the "Crazy Legs" set.