Hi Charles,
You're right!

The Fortune Club and the Nevada Club both gave away that kind of keychain. We also have a matchbook from the Fortune Club that appears to be personalized. Click here and go down a few pictures to see it:

http://community-2.webtv.net/Casinostuff/NevadaCasinoMatches/

We got a neat item a year or two ago....a card with the following:

you can be TOP man

with your best friend by bringing him
back a souvenir box of matches from
the NEVADA CLUB of Las Vegas.

Also included without charge are two
beautiful key tags with initials of your
selection.

You must come in personally for this
gift. No charge.

NEVADA CLUB of Las Vegas

Sorry! Didn't mean to drift to the Nevada Club... but what I thought was interesting was that you could get a "box" of matches. We've seen books of matches from the Nevada Club, but no boxes. Guess we gotta keep looking....