I've sold chips to non-chip collectors on eBay who weren't even searching for casino chips, but happened to stumble upon my items due to the key words they used while doing a search for themes of interest to them.

A few examples: yacht, dolphin, Berlin, pendant; Miami, scrimshaw, beer and Capone.

I'm not too sure how many of those searchers would have gone to Jackpot Auctions searching for such key words as mentioned above.

JB