Common full books generally sell from $2-5 retail, Paul. I don't see any scarce ones on your scan. If the last gold Harrahs book is shiny as it looks rather than a satin finish, it would be more scarce. I don't have a shiny gold in my collection. Yours doesn't appear to be in very good condition, though, and that will affect value.

To my knowledge, there's no catalog or value-list for casino matches (yet).