The way to get Hard Rock's attention is if their chips started coming back to the cage in droves. They issue 5,000 of the $5 chips. Let us say only 20 percent of those people turned all their Hard Rock chips back into the cage. How many do you figure each person has in their collection? Maybe 100? That would make 100,000 chips worth half a million dollars. You can be assured Hard Rock would notice if that happened. Will it? No, people will still collect Hard Rock despite the situations like this one and the Cinco de Mayo.