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Thoughts on Membership

Look at me, full of opinions that nobody asked for!

What I am saying has been told my many already... The CCA can only grow membership if they offer something that the normal person can't get otherwise. For us old-timers, we keep up our memberships because this in "our club". For the newbie, they ask, "Why should I join?"

Right now, the biggest (and some would say only) benefit of membership is the quarterly magazine. For the casual collector, the annual dues might not justify just getting a magazine.

That is where I think we need to start. Identifying potential members doesn't do any good if we don't have something they want.

Potential items that may or may not work:

- Access to the Member's Only section of the website (magazine archives, etc)
- Access to the print/digital club magazine
- Ability to purchase the annual digest (if digital is regular option)
- Full functionality of the Chip Guide (collection tracker, trade function, searches, etc)
- Members only activities at the convention
- Convention Thursday morning is Members Only, public at noon (might be extreme)
- Discount for the convention floor
- Trade sessions open to members only (might already be the case?)

Must be other low hanging fruit.

The CCA is the only collector's club I am a member of. Are there any other GROWING collectors' clubs out there that we could see what they offer?

Messages In This Thread

Thoughts on Membership
End the magazine!Offer free grading chips as your
CG idea
Re: CG idea
CG idea. Our catalog is way bigger than most think

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