Some hot stamp chips just have an image to represent the name of the club, person, establishment, etc.

Other hot stamp chips (like the ones below) combine a word and image. From top left, Arrowhead Inn (OH), Lookout House Club (KY), Blue Horseshoe Club (LA), Shamrock Club (CA), Top Hat Club (CA), and a mysterious Hub Club.

The closest word I can find to represent that idea is rebus. Below is an example;

A rebus, however, is defined in Wikipedia as a “puzzle device that combines the use of illustrated pictures with individual letters to depict words or phrases”. You almost never see that type of design (picture+letter) on a chip, however.

Is there a better word, or are we stuck with rebus?