I've often thought that myself. If I have an aution, I will start the bid at the minimum I am willing to take for the product.

To me a reserve (especially when its a s00per sekret reserve where you don't know what the reserve amount is) doesn't seem to benefit me as a bidder. I am not going to keep increasing my bid until I hit the magic number. I guess some do, but that their perogative.

I'd be interested in hearing others (especially those who sell more often) on opposing views.