First of all " The people " are not coming because its a " trade " show. Its the Annual CCA Convention. And let me be clear, if dealer's were not present, there would be no convention. Do you believe you could have this kind of event, without the financial support provided by the dealers who pay for their tables. And yes, it is the dealer fees that make this all work. You want a trade session, get a bunch of traders together and pay for a group of tables.