I realize that the under-21 crowd isn't the target age group for this club, but all organizations (social clubs, service clubs, non-profits, etc) all end up having issues with aging members leaving. Some pass away, some just don't have the same passion they did years ago, some have sold their collections or handed them down to their kids, and some just may not be able to justify the expense and/or not feel there's enough value in belonging any longer. Or any number of other completely unrelated reasons (divorce, moving, changing jobs). In addition, older, retired members may have more time on their hands (or not!) but they are probably not as incentivized or motivated or have the energy to grow the membership directly. Whatever the reasons, it makes absolute sense to recruit younger members and to bring the average age down, down, down so that the longevity of the organization is maintained and with each young person joining, there's a better chance that THEY can help recruit people of their own age.

How to do it - "Kids these days" (I couldn't wait to use that phrase) are online. They live virtually. They don't read newspapers, watch traditional TV, listen to radio stations, and so on. They're too busy staring at their screens to notice a flyer taped up in a window. They don't get postal mail. What they DO do is interact online. They like to say Facebook is for parents and other dinosaurs, but it's still sandwiched between Instagram and Snapchat for the #2 spot (as of 2019, anyway). Twitter, YouTube and TikTok are great places to find young 'uns as well. Now, I'm not just talking teenagers. I'm talking 20-40 year olds.

So, with that in mind, all members (yes, even us geezers) should consider getting on those apps and posting pictures of our collections, stories of our experiences, and including links back to the club site. Don't post too many things at a time or per day, and for God's sake, don't dump every picture you've got all in one shot. Don't want to overwhelm and bore them, nor numb them to the whole idea. Post just enough to pique interest in those who see something interesting in what we do. If we all start ramping up in this regard, then collectively many many more eyeballs will take notice.

We should post exciting articles we find, such as a chip selling for a record amount, or casino items of historical significance being bought, sold (like the Howard Hughes collection recently), or disposed of (blowing up a casino to build a new one). Even if the little rug rats aren't interested in the history or art of what we do, they might look at it like a treasure hunt, hoping to find something they paid $0.25 for and selling it for hundreds (or keeping it and igniting a passion to get more).