I went to college on the east coast (University of Virginia)... no Coors beer available...
every spring break a fraternity guy would drive to Colorado with his buddies and bring
back a trunk full of Coors... the word would spread around campus (called "the Grounds")
and an impromptu Coors party would break out at the "Delta" house or wherever... "the
banquet beer" was head and shoulders better than anything else available at that time,
the pre-craft beer days.