The HI chips....
Hand written...hard to read, and there are many mistakes written on the cards....mostly spelling errors...sometimes there was a change of address and they didn’t notify the manufacturer when ordering. Most of the orders were placed by phone and the person taking the order just spelled names the way they felt were right.

Tex and Neva Jones (Tex looks like it could be Ax or Rex)..but believe it is Tex)
Horseshoe Inn Santa Rosa
1963

900 chips in 3 colors...Yellow Blue Red HI both sides

I didn’t see any listing for the Horseshoe Inn or the Jones’ in 1963...64...65 directories. I might look into newspapers next.

I do not have any of the HI chips (duplicates...I will trade for/buy)