Hi Joel,

That's one that I don't think I've seen before...great find!

When I first saw it, I wondered if they might have put that signage up when Joe W. Brown first took over the Horseshoe? Until they could get the permanent signs up?

This is a 1951 postcard that shows the same end of the building. It looks like the Joe W Brown sign hangs quite a bit lower than the original overhang...

Before Joe W Brown

Joe W Brown permanent sign