THIS PAINTED SIGN WAS ISSUED FREE TO BUSINESS OPERATORS BY THE LAS VEGAS CHAMBER OF COMMERCE. THIS PROMOTION WAS WIDELY SPREAD AROUN LAS VEGAS TO HELP PROMOTE TOURISUM. THEY CHOOSE THIS COLORFUL CHARACTER VEGAS VIC AFTER A REAL COWBOY OF THE DAY. THE PIONEER CLUB JUMPED ON THE LOGO WHICH WAS PUBLIC DOMAIN AND MADE VIC VERY FAMOUS!