But, if you know the character of those making the posts and why they are making them, then you know that all they spew is hate and lies.

This is sort of analogous to a lesson that parents have to learn. In the beginning, you respond to your babies every time they cry. But the babies soon learn to cry in order to get attention. It is extremely difficult to not respond every time the baby cries, but if you can, then you will have healthier babies. It definitely hurts to just let the baby cry, but if you do then things will be better for all.