I like both ideas. I said something similar to the first one to Christine last year that we should go to Vistaprint and get 1000 business cards (like $20 or so) and give some out to the locals. Let them pass them out as they are at the poker tables or restaurants with the show information. If they turn in the card maybe there is a $$ off admission.

Terry and I were at GVR playing poker and were talking about the convention and it turned out one of the players was a closet collector. He came to the show and joined the club.