Steve P.having fun, offers a contest to win a free chip, by guessing the final price. He has a link to e-bay auction which starts at .99 often will post prices for every guess. He gets many hits over the week and recently sold a good chip for 850.00 which started at .99. I doubt if he would realize that high price without his contest. Plus, he gets many hits on other items for sale at the time. Brillant Steve.