I never knew Hold 'Em was even a "thing" before 1970..this is from a 1968 Life Magazine article, a friend e-mailed me the link to.

Pretty interesting if you are a poker player..

http://books.google.com/books?id=Sj8EAAAAMBAJ&pg=PA38&as_brr=1&ei=LVr6S7StIpyikwSDocjiCQ&cd=1#v=onepage&q&f=false