be a little simplistic in thinking an add in Coin magazines is the cure for membership.
I recently spent 3 days at one of the large ANA shows and talked with literally thousands of people. I talked up the hobby and the club, handed out Wooden nickels, Free Magazines and lots of applications.
Care to guess how many new members we got? lets just say it rhymes with NERO.
Nada, ZILCH, Bubkis. 3 full days time, Hotel Expenses, travel expenses, dragging displays, materials, handouts and NOT ONE NEW MEMBER.
This is NOT the first time I have done this at my own expense with similar results.
Something tells me that advertising in coin magazines is not the windfall you may think it is.
By the way, we have been advertising nearly every year for as long as I can remember in those same magazines. Maybe not as often or in as many as you suggest, but we advertise just the same.
I think its wrong to lead people to believe that a 1 inch add in an ANA magazine is the savior to our membership issues.
Just my opinion.
Doug
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