I'd say beige. The "Off White" color is distinctly lighter; see the middle chip on the bottom row in the scan.

I still question the use of pink and red to distinguish TCR catalog entries in this series. The only Aladdin one I've found with a red Aladdin is the one with NEVADA mold. I think there are lots of process variations and fading with the "pink ink", and that print-color can't really be used to define a variety.

The NEVADA mold chip uses completely different artwork too. Note the smoke from the lamp continues above the Aladdin on this one and it uses a smaller dollar sign.