The original name of the Holiday Casino was River Queen. It was branded with signs, matches, etc that way not long before opening. Paulson delevered River Queen chips. I have the order card.

The hotel chain threatened to pull out unless the name was changed to Holiday Casino.

It was opened as Holiday with most branding changed.
BUT too late to get new chips. They opened with the River Queen chips. NONE were SKeys.

New chips were delivered in a few months and branding was complete.
Your chip is Fargo, ND.