There's no official comprehensive reference for casino matchbooks. There are a number of starts, but nobody yet has finished the task. Mark Cotton did his collection on the web and later distributed it on CD. It's about 70 MBy and fairly comprehensive. No values, just pictures. It's now about 5 years old. This is from the cover page:

While the contents of this guide are copyrighted by the author, limited permission is granted to users to print copies for their own usage as well as to make copies of the PDF file that contains the guide AS LONG AS SUCH COPIES ARE NOT RE-SOLD. This means you’re free to print out copies of the guide for yourself and your friends or to make copies of the CD containing the guide, as long as you don’t sell the copies. This guide could not have been created without the generous contributions of the people listed below. Please respect the spirit of sharing they have shown by not attempting to profit from their contributions.

I have the file on my PC, and would make a CD for anyone who wants one for the cost of the media and postage. It appears he no longer has a web site with the images on line.

I photocopied my collection a couple of years ago, and have made copies from time to time for those who express an interest. I used plastic pages made for match collectors and store the covers and matchbooks open to make the reverse visible. Here's an example:

Your find includes one that I don't have. The Reno Ramada. I have a couple of varieties, but not the one you show. Not valuable, but worth 50c or so. Collecting varieties will increase the size of your collection by 2 or 3 times, but I like them. I also prefer the older front striker but pick up the more modern back strikes when I find them. I try to collect full books, but will do covers-only if the full book is hard to find.

Collectors ship safety matches all the time. They really aren't dangerous. If you make the Post Office clerk look up the restrictions though, she will tell you you can't ship by air. It is best to wrap full books individually when you do mail them.