Thanks to all that posted in this thread " California Chinese Char Help" above.
Most of you were correct.

FD
Lee On
614 Pine St
San Francisco
10/20/38
7 colors (1500 chips)
( they also exist same order again with TC instead of FD)

I will try some research. I believe they are from an illegal operation.

Here is a detailed version of the translation. Thank you for the email.
Gene:

Per your posting on the chip board, the translation of the character on your chip is as follows:

Chinese: San and / or Xin
English: New, Modern, and Latest

The Chinese have at least 3 different scripts that they use when they write long hand. One style is equal to our long hand, a 2nd is equal to our block lettering, and a 3rd is equal to printed text. Of course, these chips were made before the communist took over, and likely any other government, they changed what was not necessarily broken; but that is another story.

Finally, Chinese "words" are more like ideas as opposed to firm expressions written in stone and the meaning is often derived by how the "word" is used in a sentence.

Hope this helps.