~~~ and we decide to eliminate the word CHIP in who we are and what we do... ?

Sure it's there if someone digs to find it but, why subject anyone to that....?

...and of course this has nothing to do with someone's interest in what they collect but, the term CHIP (TOKEN) carries a translation far greater in so many languages in our hobby to simply cast it aside since it is the backbone that formed us and still our number one interest (I would think) in attracting others.

End of story...