The website is called the ChipGuide to maintain the legacy provided to us by Greg Susong.

Regardless of all the enhancements made over the years:

All casino collectibles, not just chips
Worldwide coverage, not just the USA
The many ways we use the database, like the Query Facility and Casino Search, not just a plain HTML website

The website will always be called the ChipGuide to honor Greg, as long as I have anything to say about it.