I had a world class collection and was offered “20-25% of LOW book value” by a well known dealer. Folks, marketed properly you get make far more than what a dealer will offer. Here’s what I’ve learned selling my collection the past 5 months:
1. Definitely a market for chips valued over $100. The greater the value, the greater the buyer interest
2. Use eBay auctions to attract followers. Auctions are usually a loss leader but you can attract followers
3. Set up a store and post the chips as BIN. Be realistic on pricing
4. Buyers want chips in slightly used to excellent condition
5. I built an email list of over 70 chip collectors that bought from me when I posted the sale announcement in Jan
I sent email announcements to these buyers on the weekly eBay auctions with chip scans of what was being offered
6. Do the eBay auctions once a week on a set day and time
7. Post high resolution scans plus both sides of the chips.
8. Look up on eBay what a similar chip is currently selling for on eBay. I review the pricing and condition of the competing chip and base my pricing on that

I’ve been thinking of offering a service whereby I’ll sell your chips using my methodology. If interested, contact me

Thank you to everyone that has purchased chips from me