Comes back as a Food4Less Supermarket. Might even have toilet paper.

But according to the City's historic site, the area was once Japantown:

http://www.californiajapantowns.org/survey/index.php/component/mtree/search-by/city/El%20Centro/3

and at 444 Broadway was the REX HOTEL; also the VALLEY RESTAURANT. Another Rex???!!!! Demolished some years ago, so they can sell Food, Food, Food! I'm guessing the New Manila was at the restaurant or another room within the building.