Because not a lot of people travel frequently and many see a $27 a night room at Circus and think that is all they are paying. When the bill comes and they add $35 a night in resort fees plus tax on everything your $27 room just became $80 a night. In simple terms it is false advertising. I say make them advertise the total rate including all taxes, fees and other required charges like parking. I have been planning a trip to New Orleans with Cindys family and didn't mind the $85-100 rates until I noticed they are also charging $40 a night for parking. GEEZ!!