Archie has it at $100-150 in the 2009 catalog. However, given the economic situation In P.R. and the depressed chipping hobby, I'd guess retail is about half that now. I haven't seen one sell in a long time though.

Of course, retail of $50-75 means a dealer would likely offer $30-40 for it.

By the way, I noticed that Archie's book also shows another plain mold chip, same design but orange/3 white. It's listed at a notch higher in value ($150-200). I never found one.