Your interpretation of the string of characters is better than mine and fits the movie.

The image is not a dragon, but an octalus, the monster from the movie.

http://non-aliencreatures.wikia.com/wiki/Octalus

A teaser for a movie from 1998 is what the chip is.

More discussion of the B-movie from

http://scifi.stackexchange.com/questions/24509/what-was-the-monster-in-deep-rising-supposed-to-be

Since you have the chip and the whole story, you should be the one submitting the adv chip to TheChipGuide! How about it, Debby?