Ron, I know how you felt. Ray the president and founder did it pretty much his way. I first met him collecting miniature Whisky bottles. He and his wife Vera did all the work so you just let it go.
Jim Beam tried to join up with other collectors. Wade collectors and The Lady Face mug prople.
They got a little ride out of that for a while but have returned to the dwindling few they have now. Many of them collected the Dugs whore house bottles. Even had the whisky picther people join them once I think. Lots of groups but joining forces hasn't seemed to work in the past.