Since the letters are formed by the molding process in the outer layer of the Atlantic City BudJones chip, I think any variations are due to the process, not to any selection of different type fonts by the designer. I would not call the resulting chips different varieties, else you can have an infinite number of varieties if you look closely enough.
Again, the only thing that matters is any collector is free to collect varieties that appear different to him. The objective of the cataloger should be to provide some commonality of definition and description so collectors can discuss differences among themselves.
In my opinion, the biggest benefit of The Chip Guide on the web will be to help visualize differences in chip varieties that a cataloger thought important. One of the problems to date is that except for Nevada chips in The Chip Rack, other catalog numbers are introduced without stating exactly which catalogs are being referenced. Foreign chips are the most frequent example of this.
I've been attempting to supply Janice O'Neal catalog numbers for Nevada slot tokens that I submit or find are currently in the database without a catalog number. Maybe there could be a page in The Chip Guide where the particular catalog numbers referred to could be identified? Another Nevada example is for free play and other "trinkets" that bear a casino name. There is a catalog of these Promotional Items authored by Howdy, Kregg, Dean, and Jodi (although it's about 20 years old). I try to provide catalog numbers from it when I can for new listings, and old ones I come across. I suspect that many users have never seen this catalog and don't know it exists.
There are several catalogs of Caribbean chips, for instance. It's not currently possible to tell which of them supplied the catalog number for any specific chip. For chips and tokens from other countries, in most cases there are not generally accepted catalogs at all. Likewise, for chips from states other than Nevada and New Jersey, there are some catalogs that could be referenced on chip listings but without more information, most users of The Chip Guide won't know what they mean.
Just some thoughts on the general subject of chip/token varieties and some ways the differences that catalogers have chosen to recognize might be made more apparent on-line.
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