IMO the problem is its too long. same as our name. why change it to save a word or two... Name needs to be short and sweet. One word would be best with a nice little logo. Twitter. Tumbler. ebay even facebook is 2 names made in to one. all the big places have 1 word names.... The newer ones I guess. Not saying everyone has a single word for a name but seems to be the new way of life. short and sweet....