Not sure you could put the display of chips together (an individual person) for a cheaper price. You would have to purchase blanks ( I would think that it would be tough to buy just that minimal number of blanks in that specific style) in bulk, have the chips to copy the inlays, and purchase a display! I would venture to say it would be tough to do for 49.00?! If I wanted those specific chips in a display I might purchase at that price? Don't see where the guy is trying to sell as original in play chips? I have no horse in this race but from info from original post don't see the "rip off" here?