As you might know, the Motor City chip is a pre-opening souvenir. Atwater Casino Group was the original promoter of the casino. Eventually Mandalay Bay became owner, and then Ilitch Holdings through a gaming subsidiary. The Ilitch family also owns the Detroit Tigers, Detroit Red Wings, and Little Caesar's Pizza.

Mrs. Ilitch has always been in the ownership group. Mr. Ilitch stayed out of the casino business due to baseball's early avoidance of the gaming industry. Now, though, it seems like half the advertising in the stadium promotes the area casinos.