I wonder what the end game is. Trump, or anyone using his name, has not run as successful casino (indiana, california, atlantic city) and while he still has viable properties that are hotels (las vegas, new york) i would think it would be cheaper in the long run to just name the place the Taj Mahal (or just Taj) and save some branding money. We don't know what the deal between them had but in past deals Trump got some money for the use of the name.