I agree something should be changed.
I would like to see a set of subtitles added under (Advertising Chip's)
such as :

Advertising Chips
-Brothel's
-Golf Course's
-Harley Davidson
-etc.
Asian Card Rooms
Casino Management
CC>CC and Club Member Related Chips
Generic Chips
Home Poker Sets
Internet Casinos
Manufacturers
Personal Chips
UFC's (Unidentified Chips)
Wet Chips
Win Cards